Jiaxing has abundant culture relics and tourism interests. There are beautiful tide, lakes and rivers. To the south of city, there are the revolutionary saint place of South Lake and other places like Xitang-living ancient town of thousands of years; 9 dragon sea shore of the south east coast of Pinghu, which is called the .Oriental Hawaii; south and north lake of Haiyan, which is famous for a truly water and mountain; Qiantang river tide, a wonder of Haining; Wu Zhen, the birth place of Maodun in Tongxiang. In addition, there are more than 130 county level culture relics protection places.

In 2002, the tourism industry of the city saw a sustained increase by receiving overseas guests of 224,300, which is 133.3% higher than that of last year; receiving domestic guest of 8.59 million, which is 21.5% higher than that of last year.

Jiaxing has passed the evaluation of the state tourism bureau and becomes an excellent tourist city in China.