Jiaxing is both a National Excellent Tourism City and a National Garden-like City. With its favorable climate, rivers and lakes dotted here and there, it is famous for its natural scenery, especially for its water country and ancient towns. In addition, mountains, seas and tide watching are also worth your attention. South Lake, the birthplace of CPC, Qiantang Tide in Haining, the first tide in the world, South-north Lake in Haiyan, which is honored as the real combination of mountain and water, the ancient Great Canal, Wuzhen in Tongxiang and Xitang in Jiashan which have been in the list of candidates for World Cultural Heritage, contribute to the Jiaxing's unique characteristics of water country in the south of the lower reaches of the Yangtze River.

At present, there are 7 National 4A Scenic Spots in Jiaxing. They are South Lake, Wuzhen, Xitang, China Leather City in Haining, Tide Watching vantage in Yanguan, South-north Lake and East Lake.

2007 witnessed rapid development of Jiaxing tourism. Statistics shows that Jiaxing received a total number of 19.1148 million foreign and domestic tourists and the total tourism income reached 16.2 billion yuan, an increase of 16% and 20.1% over last year respectively. More specifically, Jiaxing received 612,500 tourists from foreign countries and the regions of Hong Kong, Taiwan and Macao, and the tourist income in foreign currency amounted to US$190 million, an increase of 16.2% and 18.7% over the previous year respectively. It received 18.5023 million domestic tourists, and the domestic tourist income totaled 14.8 billion yuan, an increase of 16% and 21.2% respectively.