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Located in the northeast of Zhejiang province, Jiaxing city is the hinterland of Hang-Jia-Hu Plain in the Yangtze River Delta. It is between latitude 30°21'and 30°2'north, and longitude between 120°18'and 121°16'east, facing the sea in the east ,leaning on the Qiantang River in the south, bearing on the Tai lake in the north, and connecting with the Tianmu Mountain in the west. The Gran...
Vigorously Propelling “Internet+” to Upgrade Traditional Industries
Date :2018-05-11    Resource:
    On the afternoon of May 10, Lu Jun, secretary of CPC Jiaxing Municipal Committee, went to some enterprises of Pinghu, a county-level city, to participate in the campaign “Study, Research, Investigation and Implementation”. In her stay in Pinghu, she stressed that endeavors should be made to expand the effect of the World Internet Conference, and apply Internet technologies to upgrade traditional industries to make an increasing number of products made by Jiaxing available to the world.

  In her visit to the company Lin Edition Limit, she asked, “How many fashion styles will be designed a week? Where does the design inspiration come from?” “What age groups do consumers belong to? How many pieces of the most fashionable articles have been sold?” When you walk into this company, you can find yourself in a strong creative and innovative atmosphere. Young designers are busy clicking the mouses before tens of computers in the designing hall to modify the styles and colors of the products. Global fashionable styles gather here! She listened carefully to a manager’s introduction and talked with the staff of the company. The founder of this company is a girl born in 1980s with the philosophy of “Internet + fashionable dresses” She makes the company’s turnover up to 100 million yuan a year just within six years, which received Lu Jun’s praises. She inspired the company to take the lead in the fashion circle by means of innovation and strong core competence, set the trend for the clothing trade through self research, personalized customization and online sales to further strengthen the company and demonstrate Chinese female fashions to the whole country, and even to the whole world.

  Baby stroller industry is a traditional and characteristic industry in Pinghu, but it is in urgent need of improvement and upgrades. “We will intensify innovations to earn more profits, improve our brand reputation and strive to be honored as one of the representatives of the brand ‘Made by Zhejiang’ ” said a manager of Zhejiang Jiajia Baby Stroller Co., Ltd. His words show the strong ambition of local baby stroller industry to be in the lead in the baby stroller industry in China. As a domestically famous baby stroller enterprise and a provincial demonstration enterprise for patents in Zhejiang, this company has upgraded itself from producing traditional products to top-end and intelligent products through innovations and online-offline sales, and has achieved the annual turnover of 300 million yuan for three consecutive years. Lu Jun encouraged the company to invest more in design, research, green development and Internet sales, further add weight to the brand and increase products’ market shares. 

  Zhejiang Ginza Cases and Bags Co., Ltd. in Pinghu is an enterprise for cases and bags production, design and self marketing. In recent years, it has achieved rapid development in the support of its close cooperation with a number of famous websites and companies at home and online-offline integration. What is the reason for this? “The main reason is that we turn our foreign sales to domestic sales and upgrade our brand.” said a manager of the company. According to this manager, the company has applied for over 60 design patents and produced high quality and characteristic products. It has achieved the mutual development of e-commerce and real economy and of domestic upgrades and “going abroad” by integrating cases and bags design and production into the sales trend, and closely cooperating with celebrated designers.

  Jiaxing is the permanent site for the World Internet Conference. More efforts should be made to deepen the integration of informatization and industrialization, input Internet genes into traditional industries, accelerate the intelligent, top-end and green development of traditional enterprises. All enterprises should make innovations in production, management and service by means of new technologies, new industrial modes, new commercial activities and new driving forces to contribute more to implementing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era (Source Jiaxing Daily)